What happens if ATX has a sale after I’ve bought my Credentials?

From time to time, we offer flash sales. These flash sale offers can’t be combined with any other offer or discount code, and only last for a limited time.

In the event that you purchased your ATX Credential(s) at full price (Festival Badge at $295 or Day Wristband at $99) within seventy-two (72) hours of the start of a flash sale, you can take advantage of our Flash Sale Policy. We offer price protection in the form of a one-time, partial refund of the purchase price of your Credentials.

To obtain a price adjustment on a qualified purchase, please email us at within the seventy-two (72) hour window of a flash sale start date. Include your name, order number, and when your purchased your Credential in the body of your message.

The Flash Sale Policy price protection is not applicable to merchandise, entry fees, or any ATX Credential Walk Up Price (Festival Badge at $350 or Day Wristband at $125). Flash sale price adjustments are not the same as returns, and the Flash Sale Policy does not supersede ATX’s Refund Policy. All sales are final. All events are rain or shine, unless otherwise noted. All panelists, programming, times, and locations are subject to change without notice. No refunds are issued due to a performer or attraction being removed from a festival lineup.

Is there anything I can’t bring into an Official Festival Venue?

Yep! Paramount and Stateside Theatres have a No Large Bag Policy. No bags over 14″ x 12″ x 6″ in size will be allowed inside, except official ATX Season 10 Registration Tote Bags and medically necessary items. Find out more here.

No outside food is allowed at any Official Festival Venues, and no outside food or beverage of any kind is allowed in the Alamo Ritz, Paramount and Stateside Theatres. Bottled water is allowed in at the SFA Ballroom.

What is the ATX Television Festival?

Though there are thousands of film and music festivals, in and out of Austin, there is nothing like ATX. The focus of the ATX Television Festival is the celebration of the medium of television: looking back at its history, where it is now, and where it is headed. Our Festival Programming includes panels, screenings and events where attendees can hear from Panelists involved in all stages of bringing their favorite series to the small screen.

Where does the festival take place?

Official ATX Venues are all located in downtown Austin, TX. Festival headquarters are located at The Stephen F. Austin Hotel (701 Congress Ave.). This is the hub of all festival events, and where a lot of our panels take place.

Our other Season 10 (2021) venues included the Alamo Drafthouse Ritz (320 E. 6th St), the historic Paramount Theatre (713 Congress Ave.) and Stateside at the Paramount (719 Congress Ave.), and The Driskill (604 Brazos St.).

Information about places to stay near our ATX Venues can be found here.

Where can I find the schedule?

The Season 10 Schedule will be released when we’re closer to the festival.

Friendly reminder, we do our best to prevent changes in programming, but schedules are subject to change and things can still move around. So remember to check back often for the most up-to-date information!

I really only want to attend for one event / panelist. What should I do?

As always, we strongly discourage purchasing any ATX Television Festival Credential for a single event or individual.

Programming and panelists are subject to change. Our team works year-round to program a diverse and expansive range of content, and encourages badgeholders to attend as fans of television, with an interest in multiple series and individuals, and with an interest in discovering something new.

Please keep this in mind if you’re considering attending the festival for a single event or panelist — and accept that if you choose to purchase any ATX Credential, you are not guaranteed entrance to any single screening, panel, or event.

Can I buy a ticket to just one event, instead of a badge for the whole festival?


Single Tickets will be made available for select events located at the Paramount and Stateside Theatres closer to June, and are a great option for those who aren’t able to attend the festival for a whole day. Find out more info here.

If you’re hoping to make it to Programming that’s not at the Stateside or Paramount Theatres, make sure to check out our Rush Lines for general programming at SFA Ballroom and Alamo Ritz! 

If I already have a Festival Badge, should I get a Single Ticket for something I really want to see?

Nope! You’re covered. Access to events with Single Ticket availability is included in your Festival Badge, and as a Badgeholder, you have Line Priority over Single Tickets.

Single Tickets are largely for those who can’t attend the whole festival, but still want to check out a few events. Single Tickets are also released in much more limited quantities than Festival Badges.