Reinventing The Watercooler (or How to Get and Keep an Audience)

Reinventing The Watercooler (or How to Get and Keep an Audience)

All at once? Week to week? Somewhere in between? Sundays or Tuesdays? 7pm or 7am?  The way we watch and discover new TV shows almost feels like a personality test at this point (“Which Binge Model Are You?”) –  but what effect do these various release models have on the long term success of a show, and how audiences engage with it? With more ways and places to watch TV than ever before, the answers to these questions feel more subjective than ever. Join executives and creatives for this discussion on strategy, trial and error, and the reinvention of the “watercooler” show.